100% Natural Canine Nutrition . Feed To Thrive!


Feeding Ratios

What is my dog's ideal body weight?

If your dog is overweight, feed 2% to loose weight and if your dog is underweight, feed 3% to gain weight. Once your dog is at his ideal weight, feed 2.5% to maintain a healthy weight.

2.5% of Adult weight:

10kg: 250g Per Day

15kg: 375g Per Day

20kg: 500g Per Day

25kg: 625g Per Day

30kg: 750g Per Day

35kg: 875g Per Day

40kg: 1kgPer Day

45kg: 1.2kg Per Day

50kg: 1.3kg Per Day


N.B. There are no hard and fast rules for feeding - every animal has a different metabolism and nutritional requirements, so feeding should be tailored to his or her individual needs.

Get your dog's feeding ratios emailed to you!

RAW Diet Info:

1. Balance over time – one meal could have more bone content, another more meat or organ.

2. The approximate ratio to aim for overall is 80% meat (tripe and heart forms part of meat), sinew, ligaments and fat, 10% edible bone, 5% liver, 5% other organ meat.

3. Rotation of proteins – don’t feed just one protein source day in day out.

4. Fasting for adult dogs.

5. Just because you don’t like it doesn’t mean your dog doesn’t NEED it!

Do you have a Gulper?

Any dog can be a gulper – small or large. If your dog is a gulper, larger cuts of meat is recommended to feed to avoid choking hazards. Feeding frozen cuts also helps slow down a gulper.

Does my dog have food sensitivities?

If your dog has any sensitivities, you will want to make sure you do not feed those items to avoid issues. If you suspect your dog to have a sensitivity, feed an elimination diet to determine the problem.

Add Variety. Achieve Balance.

At a minimum a raw diet should consist of 3 protein sources and 50% of the diet should be from red meat.

Individual meals do not need to be balanced every day. If you choose to feed a method like this you will need to achieve a balance over time to maintain optimal pet health.

To help avoid a guessing game, you can choose to make each individual meal properly portioned out and balanced. However, you should still monitor your dog’s potty schedule and stool.

  Poop Patrol

Loose Stool

Add more bone to the next meal to firm up your dogs stool

Very Dark, Black Stool

Cut back on the amount of organ next meal and add more muscle meat.

Mucus, Slimy Stool

Trim off the skin and fat off of the muscle meat for the next meal.

Very Hard, White/Grey Stool

Don’t feed any bone, add more muscle meat and organ to the next meal

Good Hygiene

You’re handling raw meat, always clean your dog’s bowl, tools, and prep area after dealing with raw meat.