Premium Quality RAW food for Dogs

We strive to provide you a wide variety of high quality meat products so that you can nourish your pet with the best diet on the planet, all while staying on a reasonably priced budget.  Our aim is to offer you a transparent, safe, nutritionally sound fresh food option.

Everything in our range has a nutritional function and purpose. We only sell real produce that are free from preservatives so that your dog is receiving maximum nutrition and you’re not wasting money on cheap, nasty fillers made seductive by fancy packages and marketing.

Our product list provides an extensive variety of whole cuts, organs, raw meaty bones, supplements and treats to fit any lifestyle.

Delivered to your door in Johannesburg, Pretoria and surrounds (Gauteng)

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Why Feed a RAW Food diet?

Other than it being Natural and Species appropriate,
here are some of the many benefits:

  • Fresher breath, cleaner whiter teeth

  • More stable energy – less hyperactivity

  • Easier to digest, sensitive stomachs improve

  • Reduction of allergies and intolerance

  • Increase in appetite – even in cats!

  • Clears up anal gland issues

  • Less flatulence

  • Conditions such as diabetes and epilepsy reportedly needing less medication

  • Improvement in conditions such as colitis with our low fat options

  • Inflammatory issues such as skin conditions or joint inflammation reduce

  • Improved energy levels in older dogs

  • Stools are harder, smell less and much easier to pick up

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Surviving vs Thriving!

Raw feeders are not average pet parents, we are a part of a much larger movement with a clear vision for our pet’s future.  Each individual approaches raw feeding in their own way; but in order to reach the goal of a healthier and happier companion we need to understand the differences between surviving and thriving.


Survive – to endure or live through 

Pets have been known to endure and live long lives on low quality and/or unbalanced foods; however that does not mean their health reached its highest potential to fight illness and disease.


Thrive – to grow or develop vigorously, flourish

Providing the best species appropriate ingredients to carnivores ensures a healthy and strong immune system which minimizes the risk of disease and illness as aging progresses.

Yes, there are pets known to live in double digits being fed a bottom line kibble, mixing raw and kibble, on an unbalanced diet, etc. This does not mean we should follow in the same footsteps fully knowing that the diet has a lot of room for improvement. Since we all want to provide the most health benefits to our companions, we need to consider the small factors that make surviving and thriving two entirely different concepts.

Facultative Carnivore (Dogs)

When it comes to feeding dogs, the single most important thing to understand is that dogs are carnivores. They require raw animal proteins and fat to meet nutritional requirements. And although they are not as strict about it as obligate carnivores, they are carnivores nonetheless.

Dogs are facultative carnivores, meaning they are carnivores that can survive on other sources of food, such as plants and insects, for a short period of time. It’s important to understand dogs are designed to get most of their nutritional needs from animal matter, not from plant matter.

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